Download PDF Social Media is a Cocktail Party by Jim Tobin, Lisa Braziel (Book) in Business & Economics

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It was like lifting the hood on a car to see how the engine works. I was amazed at what all goes on behind social media. I found a ton of information here that I think will be a major contributer to it's success.

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Just started reading this morning and can't put the book down. It's easy to read, easy to understand and entertaining too.

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A great holiday gift for anyone that touches a computer. See how the world of marketing continues to evolve through social media. While this party can be a bit daunting for those of us with extensive experience in traditional marketing, advertising and PR, Jim Tobin and Lisa Braziel make it easy and fun to "work the room.

a lion at a cocktail party Manual

Jim and Lisa also make it clear that social media does not replace traditional methods but rather enhance them through deeper communication, transparency and ongoing contribution. The Cocktail Party analogy is perfect for understanding how to successfully participate in social media. Two of the main points explored in detail are: Listen before you talk.


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Nobody wants to hear generic, insincere pitches of the hyper-extroverted, flesh-pressing salespeople who are fully confident they can solve problems that they have never bothered to understand. Taking a moment to hear what people are already saying about your industry, you company and maybe even you personally is a good first step to having something to say that is worth hearing. Participate instead of trying to control. Whether you like it or not you will learn to like it when you loosen up and let go of having to have control , in the world of social media, "the party goes on with or without you.

Social Media is a Cocktail Party by Jim Tobin, Lisa Braziel (Book) in Business & Economics

I highly recommend Social Media is a Cocktail Party to anyone who believes there is more to marketing than messaging, more to business than competiting, and more to life than working. Why not join the party?

Jim Tobin - Social Media is a Cocktail Party (3/24/2009)

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